Many publishers use the materials that you submit and further distribute them around the world wide web. The wider the distribution, the more numerous the one way links. The more backlinks, the higher the exposure. A certain percentage of the traffic that reaches websites publishing your content will be re-directed towards your web page.

And together with effective link building you increase popularity, which is gold when working with search engines. Links are one of the elements used by Google algorithms to give the page rank. When performing an online search a web surfer will get access to the most relevant results for his/her particular query. And every website owner wants his/her web page viewable to the user!