Although they requested your newsletter may not mean that they are competely satisified with the products you sell. At least you can always do better. ppc landing page What you think that they want is not as important as asking them what they want. Create polls or a survey where you can ask your readers what they like/dislike about your newsletter, product or service. Increase the number of people taking part in the survey by giving them something useful like a topic-related white paper or discounts on products. Some smart marketers give customers the chance to make a profile or preference page.

This method will endear the customers to you. The personal letters would satisfy them and make them feel how important they are. Naturally the content you provide should be high quality and specific, this will help you keep subscribers.