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An anonymous reader writes ”The Washington Post is reporting that the U.S. Justice Department has indicted three residents of the Philippines for breaking into more than 2,500 corporate PBX systems in the United States and abroad. The government says the … (source: Slashdot)
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IPhones
Bigger Loss: Cell Phone or Wallet? (source: PC World)
A UK survey finds nearly all cell phone users said they would be ”devastated” if they lost their phone. (source: PC World)
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Samsung ‘Crest Solar’ Solar-Powered Phone Launches in June (source: Mobiledia)
South Korean phone maker Samsung said it will start selling its first solar-powered phone, the Crest Solar, within the month. (source: Mobiledia)
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WASHINGTON (Reuters) - An effort by the U.S. Internal Revenue Service to revamp the way employers and workers account for personal cell phone use is intended to save companies money, an IRS official said on Friday. (source: Reuters)
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Verizon Wireless has recently released the new Casio Exilim C721 camera phone that features a 180-degree rotating display, a 5MP camera with a 3x optical zoom, a LED flash, Auto Focus, and Image Stabilizer. Available in silver color, the cell phone retai… (source: Tech Fresh)
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Do you pay for personal calls on your work cell? (source: Market Watch)
You are tethered the office 24/7 through your CrackBerry, and as a result probably make a few (dozen?) personal calls from that phone. To the wife? The babysitter? Dinner reservations, perhaps? (source: Market Watch)
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MojoKid writes ”Engineers from Apple have applied for a patent on an ‘emergency’ mode for cell phones that would squeeze every last drop of energy out of the batteries. The phone would recognize emergency calls when the user dialed an emergency number, su… (source: Slashdot)
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IPhones
Iphone commercial
In the modern world there is an item that is in demand and it is the iphone. Commercial advantages have helped make techno goods popular. The fact that e.g. Apple kept their product such a secret got them more advertising than any iphone commercial. Apple made straight for the red carpet with their iphone. Commercial Number One featured more than thirty actors saying ‘hello’. This ad is known as the ‘Oscar Debut’. Some of the clips featured for the following high profile personalities: * Sarah Jessica Parker * Samuel L Jackson * Michael J Fox * Mr Incredible * Betty Rubble On this iphone commercial, the consumer first sees the hello medley. Next are the iphone and then the logo of Apple. The name of the product is not mentioned at all. Apple has cultivated a mystique about its name and logo. This is helped immensely by their air of secrecy surrounding technological breakthroughs. There is such a build up of silence before the release of any new product that publicity is free. Big brand names have long since been aware of the power of a name and a logo. Apple has certainly captured the imagination of the public. It seems that every celebrity has this logo in some form or another. This brand is regarded as something of a maverick. As far as the public is concerned Apple is futuristic and the leader in technology that is accessible to the consumer. There is not a purse that does not carry an iphone. Commercial images make full advantage of this fact. The whole point of advertising is to generate revenue for a particular brand. The face of advertising is changing. High tech products like iphones are displacing the need for many other items. It is bringing change to technology as well as advertising. Advertising is no longer a separate issue from the iphone. Commercial value is an interactive medium between the users and many brand names. The means of advertising is a two way communication. No longer is the consumer a passive partner of the advertiser. In fact, the iphone allows the consumer to receive information as well as send out information. The iphone owner has the technology and the know how to make personal statements. It must be noted that commercialism includes the presentation of products, services as well as concepts. The power of technology promotes creativity. The iphone is a vehicle that engages the consumer twenty four hours a day.
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